Luchos

Our mission

A natural alternative to energy gels

Luchos was born from a desire to create the ideal energy block for modern cyclists and runners; to find a natural alternative to energy drinks and gels ladened with additives. One that tasted good, actually worked and didn’t cause the digestion problems that have plagued cyclists and athletes throughout the world. These aspirations, combined with our environmental concerns, took us on quite a journey!

Inspired by a winning formula

Luchos are inspired by Colombian bocadillos, a popular block made from natural guava pulp, a noted superfruit packed with nutrition and beneficial minerals. They have long been a treasured secret for Colombian cyclists, who have used them in competitive tournaments like the Tour de France for over 50 years.

Kind to nature & your stomach

Luchos is easy to digest, packed full of natural ingredients. Our blocks are wrapped in a 100% compostable Bijao leaf - which means you can just discard it whilst out in nature, allowing for real convenience during exercise, as well as helping reduce the impact we all have on the environment and the trails we value. We are continuously working towards improving the environmental impact of our products. In addition, we are active and passionate supporters of organisations like Mossy Earth - who are making a positive difference in the space of rewilding by bringing back ecosystems once previously hurt by human intervention.

Meet Some of Our Ambassadors

MARIE LOUISE

Triathlete

A Dutch Brit living in Italy, Marie-Louise started endurance sport as a triathlete but has in recent years has become ever-increasingly in love with cycling. Nowadays you're most likely to find her working her way through one of the 100 climbs she has set herself. Throughout the summer, it's not uncommon for her to be chasing 3, 4 or even more climbs in a day - always with a Lucho in tow, of course!

Henry Furniss

Designer / Engineer / Cyclist

I LOVE a collaboration. So I’m totally thrilled to be working on some good stuff with Luchos. In 2019 I sold my custom frame brand WyndyMilla to focus on fresh new adventurous ways of challenging and disrupting the status quo in cycling (more on that soon). Adventures though are nothing without fuel, and now mine is Columbian super fruit from fellow challenger/disruptors Luchos - how freakin’ cool is that?

Sam Brand

Professional Cyclist

I race for the world's first all diabetes professional cycling team, Team Novo Nordisk. To me the purpose of what I do goes beyond the wins and podiums; a result is also defined by the lives our team changes whilst showing what's possible with diabetes. I work every day in the hope of making one more person affected by diabetes, smile more, hope more and dream bigger. Diabetes doesn't define me but what I do with it does.

MARIE LOUISE

Triathlete

Henry Furniss

Designer / Engineer / Cyclist

Sam Brand

Professional Cyclist

We help power peak performance

We are proud to say Luchos has powered professional cyclists and runners to great success as well as hobbyists and beginners to PBs and personal success stories. The height of this came in 2020 when our energy bars were used to scale Mt Everest, handling the harshest conditions far better than competitor energy gels. Luchos have also helped to power athletes to impressive results in competitions, including helping to fuel the ‘fastest all women’s crew’ in the Talisker Whiskey Atlantic Challenge in 2023.

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